From a conversation at a party to 40+ workers – Cirkus and Simflexity since 2022
It started with an impromptu conversation at a party in 2022. Four years later, more than 40 people have worked at Cirkus Second Hand through Simflexity. What began as extra cover for summer and Christmas has grown into a partnership covering the store’s day-to-day workforce management.

- 2022 – The partnership began
- 40+ – People have worked at Cirkus through Simflexity
- 2026 – The entire team started using the platform
It all started at a party
Enki Özmen, who led sales at Simflexity at the time, met Cirkus Second Hand owner Isabel Samolov at a party in 2022. They got talking about the shop and how staffing needs changed throughout the year.
Enki told Isabel about Simflexity’s staffing service at the time. Cirkus could bring in temporary staff and get help with contracts, pay, taxes and insurance. Isabel was interested. They kept talking after the party, and Cirkus began using the service soon afterwards.

Extra staff when the shop needed them
Cirkus first brought in extra staff for summer and the Christmas shopping season. Simflexity was the employer for temporary staff hired through that service and handled employment contracts, pay, taxes, statutory reporting, pensions and insurance.
Over time, seasonal cover became a regular arrangement. Cirkus still brings in extra staff regularly, and more than 40 people have worked at the shop through Simflexity since 2022.

From temporary staffing to everyday workforce management
In 2026, Cirkus started using the Simflexity platform for its entire team. Cirkus is the employer for the people it hires directly. The platform brings employee records, employment contracts, scheduling, hours worked and payroll together.
Isabel can schedule shifts, review hours and manage payroll in one place. Simflexity is part of the shop’s daily routine, giving Isabel more time to focus on customers, stock and running the business.
”There’s so much else to think about when you run a shop. It’s a real relief to spend less time on staff administration. Simflexity has helped us with extra staff for several years, and now we have scheduling and payroll there too. It makes things so much easier.”
A partnership that kept growing
That conversation in 2022 first led to extra cover during the shop’s busiest periods. Four years later, the partnership continues with both temporary staffing and one system for day-to-day workforce management.
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